Evidence Against Merck
The
verdict in the Vioxx case is a clear example of how our civil
justice system works to protect our rights as American citizens,
allowing ordinary Americans to hold even the largest and
wealthiest corporations accountable when they put their bottom
line before the health and safety of the public.
The facts presented during the Vioxx trial showed that
Merck distributed and promoted Vioxx without properly disclosing
the dangers of the drug. The
following document summarizes some of these key facts that were
highlighted by the media during the course of the trial.
Early
scientific studies indicated that Vioxx increased heart risks
Internal Merck
documents indicated that the company was aware of the problems
with Vioxx as early as 1997. In
fact, the company’s top scientist stated in March of 2000 that a
clinical trial of Vioxx confirmed that the drug had heart risks.
Despite their knowledge of these problems, Merck aggressively
marketed the drug.
- “Mr.
Lanier [the plaintiffs attorney] offered jurors a trove of
company documents and e-mail messages that revealed how Merck
researched Vioxx's
heart risks and presented what it knew to doctors and
consumers. The documents showed that scientists at Merck were worried about Vioxx's potential cardiovascular risks as early as 1997, two
years before Merck
began selling the drug.
‘The possibility of increased C.V. events is of great
concern,’ Dr. Alise Reicin, a Merck
scientist, wrote in a 1997 e-mail message; ‘C.V. events’
is scientific shorthand for cardiovascular problems like
strokes or heart attacks. ‘I just can't wait to be the one
to present those results to senior management,’ Dr. Reicin's
message continued. The
documents also revealed that Dr.
Edward M. Scolnick, who at the time was Merck's
top scientist, said in March 2000 that the largest clinical
trial ever conducted of Vioxx
confirmed that Vioxx
had heart risks, as he had feared.” [The New York Times,
8/21/05; emphasis added]
- “Dr.
Jerry Avorn, a professor at
Harvard
Medical
School
and frequent critic of the drug industry, said he was not
surprised that the jury responded as vehemently as it did. ‘Even
as a seasoned observer of drug company affairs, I have been
surprised at the way Merck handled the emerging evidence about cardiac risk with this drug,’ Dr. Avorn said.
‘There was an element of the Watergate tapes that I was
reminded of: many people had been critical of Nixon for a
long time, but even Nixon's critics did not expect to find the
documentation of their worst fears made so clearly
evident.’” [The New York Times,
8/21/05
; emphasis added]
- “With
the help of Dr. David Egilman, another of his expert
witnesses, Mr. Lanier also clarified the chronology of Merck's
evolving knowledge of Vioxx
and its risks. By presenting company documents
and e-mail messages among top Merck
scientists, Mr. Lanier has shown that Merck was concerned about Vioxx's
possible heart risks even before a 2000 clinical trial -- called Vigor -- showed Vioxx caused five times as many heart attacks as naproxen, an
older painkiller.“ [The New York Times,
8/6/05
; emphasis added]
Despite
problems, Merck appeared to have rushed approval for Vioxx
Even though Merck
was aware of the problems with Vioxx, the company tried to rush
federal approval of the drug. Documents
presented during the trial seem to indicate that the company was
more concerned about competition from rival drug makers than they
were with health and safety of consumers.
- “On
Friday, for example, Mr. Lanier staged a withering examination
of Dr. Alan S. Nies, a retired Merck
scientist who led the Vioxx
development program in the 1990's. The
lawyer presented documents
that appeared to show that Merck
tried to rush federal approval for Vioxx
because it feared that Celebrex, a competing drug by Pfizer,
would get approval first.”
[The New York Times,
8/6/05
; emphasis added]
- “Before
Lanier began drilling Nies, he told Merck
lawyer Joseph Piorkowski that there was no race to get Vioxx
on the market before Celebrex. Nies, who retired from Merck
in 2002 three years after Vioxx
went on the market, also told Piorkowski it was ‘absolutely
false’ that Merck minimized safety to rush Vioxx to consumers. However,
Nies' 1996 plan
identified the Celebrex market goal of late 1998 and set the
same goal for Vioxx.
The document also noted an ‘accelerated and
compressed’ drug development strategy, or beginning some
studies before others were finished.
‘That's called efficiency,’ Nies said.
‘It's called recklessness,’ Lanier countered.
‘It's not reckless,’ Nies said.”
[Associated Press,
8/5/05
; emphasis added]
Merck’s
aggressive marketing practices were highly misleading
In
a misleading 2001 letter to doctors, the company clearly
understated the risks that patents would be exposed to by using
Vioxx. Merck even produced a game called “dodgeball” to teach
pharmaceutical representatives how to avoid answering tough
questions about their new blockbuster drug.
- “In
a 2001 letter to doctors, Merck
seriously understated the heart risks faced by patients taking
its painkiller Vioxx,
according to evidence presented Tuesday in the first Vioxx
lawsuit to reach trial.
In the letter, Merck reported that patients taking Vioxx in the largest clinical trial of the drug ever, only 0.5 percent had incurred
‘cardiovascular events,’ or heart and circulation
problems. That would mean only about 20 patients among the
more than 4,000 who took Vioxx
during the study. But
in fact, 14.6 percent of the Vioxx
patients -- or 590 people -- had cardiovascular troubles while
taking the drug, according to Merck's
own report on the study to federal regulators. And 2.5
percent, or 101 people, had serious problems, like heart
attacks. Merck
sent the letter to thousands of doctors, including in April
2001 to Dr. Brent Wallace, who had prescribed Vioxx
to Robert Ernst. Mr. Ernst, who was 59, died suddenly in May
2001 after taking Vioxx
for eight months, and his family is suing Merck,
claiming the drug caused his death.
… The gap between Merck's
internal analysis of the study and its letter to physicians
may undercut a crucial aspect of the company's defense: that Merck fully disclosed Vioxx's
potential heart risks to doctors and patients during the five
years the drug was on the market.“ [The New York Times,
7/20/05
; emphasis added]
- “Mr.
Lanier also introduced a marketing videotape that showed Merck
sales representatives being trained to view doctors' concerns
about Vioxx's
heart risks as ‘obstacles’ to be avoided or dismissed. Another marketing document taught representatives to play
‘Dodgeball’ when doctors voiced concerns.” [The New
York Times,
8/21/05
; emphasis added]
- “Merck
told its sales representatives that its painkiller Vioxx
did not increase the risk of heart attacks, according to a Merck training video
played on Wednesday for jurors in the first Vioxx lawsuit to reach trial. The video,
which had never before been publicly shown, also depicts
actors playing Merck
representatives avoiding a question about Vioxx's
potential to increase blood pressure -- a documented side effect. While
the training tape
was never shown to doctors or consumers, its existence may
further undercut Merck's claim that the company properly disclosed Vioxx's
risks during the five years the drug was on the market. In
the video, an actress playing ‘an obstacle’ to Vioxx
sales says, ‘I'm afraid Vioxx
causes M.I.'s’ -- a reference to myocardial infarctions, or
heart attacks. In
response, an actress playing a Merck
sales representative says, ‘That's not true.’
… Merck
made the videotape
in 2000, as it struggled to increase Vioxx
sales despite concerns by doctors and independent scientists
that the drug might damage the heart.”
[The New York Times,
7/21/05
; emphasis added]
Merck
worked to discredit those doctors not prescribing Vioxx
Doctors who
weren’t fooled by Merck’s deceptive marketing of Vioxx were
targeted by the company. Merck worked to discredit these doctors
and even threatened
Stanford
University
scientists who questioned the drug.
- “He
[Mr. Lanier] also questioned internal Merck
documents that said the Vioxx
sales staff was to ‘neutralize’ or ‘discredit’ doctors
who refused to back prescribing Vioxx.”
[The
Houston
Chronicle,
7/20/05
- “Houston
litigator Mark Lanier questioned Nancy Santanello, head of Merck's
epidemiology department, about an
internal list of 36 doctors identified as ‘physicians to
neutralize’ in an e-mail
circulated two months after the popular painkiller went on the
market in 1999. ‘Attached
is the complete list of 36 physicians to neutralize with
background information and recommended tactics. You will
notice that some have already been 'neutralized,’’ the e-mail
said. It also said a previous e-mail
had a subset of the 36 physicians ‘we would like to get
involved in Merck
clinical research’ and that the e-mail's
recipient should ‘be aware of our most challenging (and also
most vocal) national and regional physicians.’ Santanello
said the term ‘neutralize’ was a marketing strategy to
educate doctors about Vioxx.”
[Associated Press,
7/19/05
; emphasis added]
- “Lanier
also showed a January 2001 letter from
Stanford
Medical
School
professor Dr. James Fries to former Merck
CEO Ray Gilmartin complaining that Merck
researcher Louis Sherwood had called him to try to get him to
make another professor stop saying negative things about Vioxx in lectures. Sherwood
warned that if the professor didn't stop bashing Vioxx,
he would ‘flame out’ and ‘there would be consequences
for myself and Stanford,’ Fries wrote.“ [The Houston
Chronicle,
7/19/05
; emphasis added]
“Lanier
also presented documents showing that Vioxx
sales staff members at one time earned a $ 2,000 bonus if one of
the doctors they called on prescribed Vioxx
more than 55 percent of the time and another $ 2,000 if that rate
exceeded 61 percent.“ [The
Houston
Chronicle,
7/20/05
]
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